In this infographic by BeyondPhilosophy, you can see the “Great Pyramid of CX”. The pyramid was built from the understanding that there are about 20 emotions in the managed Customer Experience process. All of them drive long term value, and some, drive short-term spend. Take the “Attention Cluster” for example. Creating CX that makes your customer “interested,” “energetic,” and “stimulated” can help both in the creation of long term value and a short-term spending.