In business today, coming up with the best product or the cheapest product is not a guarantee that your company will be successful.
Take Apple for example, which has shown that products that offer the best user experience are the ones that will have the greatest success. As Apple founder, Steve Jobs, said: “You have to start with the customer experience, and work back toward the technology.”
The following two statistics, by Growth Accelerator, will resonate to help prove this quote even further: 14% of customers abandon a sale because they are unhappy with the service provided, and 47% of web users will wait a maximum of 2 seconds for a web page to load.
In today’s global economy, three main guidelines will lead to success: design as the key to performance, performance pays and M-commerce.