So maybe using your phone on an airplane isn’t the best idea, but in this great video Visa shows that they have you covered if you just can’t wait to make that last purchase. This video is an excellent example of how to deliver a top notch customer experience. It doesn’t just tell you why Visa Checkout is great. Instead, it demonstrates to customers how using Visa Checkout can make their lives easier, offering a tangible real-world example. The video takes the benefit of added speed and puts it into a narrative that customers can understand and one to which they can relate. Storytelling is a great way to elicit an immediate connection and to show customers how they can get the most out of your product or service.