How SaaS Software is Improving Customer Experience

Did you know that the internet is good for more than memes and cat videos? It’s true. The internet is the most important tool we use in improving customer experience.

 

We can use browser based software to achieve almost any business goal. Favored by many companies, the Software as a Service (SaaS) infrastructure is more convenient and affordable than buying software. SaaS software also benefits your customers by improving customer experience.

 

Learning Software Features During the Trial Period

 

SaaS software is often offered to new customers via a free trial version. The trial version gives potential customers the power to decide whether they want it or not. By doing this, SaaS software makes the customer feel secure and trust the brand. This often results in subscribing to the product.

 

They Enjoy Interesting Content that is Improving Customer Experience

 

Wow this is meta. You are learning about interesting content while reading interesting content. Did I just blow your mind there a little bit?

 

No?

 

Well then moving on.
SaaS providers must provide the customers with interesting and engaging material about their software. Examples of interesting and attractive content that these customers enjoy are blog posts, social media posts and YouTube videos. If you leverage it correctly you can even use some cat videos to your advantage.  As a result, the customers are able to learn a lot about the SaaS software and this contributes in improving customer experience.

 

Better user interfaces

 

SaaS companies have learned that customers prefer to use software that is attractive, easy to use and understand. Customers need to have a great experience with their software so that they buy it and use it. Companies providing SaaS software must ensure that their customers receive a high quality product from the first contact.

 

They Stay Well Informed about the Software

 

Promotions are very important for companies that provide SaaS software. If a customer subscribes to a trial version of the software and stays for a long time without using it, your company should send them an email prompting them to resume. Offer some tips on how to navigate the software as well as the benefits to be garnered if a customer subscribes to the full version of the software. Examples of such material are walk-through videos, user guide e-books as well as live demonstrations. As a result of all this, customers learn a lot about the software. They also feel involved and cared for by the SaaS software company. This is an incentive to subscribe for the full version of the software.

 

The Trial or Demo Versions are Very Well Designed

 

SaaS software companies seek to convert potential customers into repeat clients. They can achieve this by making a great first impression. Unlike the early years of the Internet when demo software was buggy and prone to crashing, the SaaS software of today will perform exceptionally well. SaaS companies perform endless research in discovering the identity and preference of their customer. Thus, when a demo or a trial version of the software is availed, the customers are able to get exactly what they want.

 

It Is Conveniently Accessible

 

SaaS software is most often accessed through a website and hosted in a Cloud. People can use the software to work from their homes or during their commutes to the office. The possibilities are endless. This is one major benefit that contributes to improving customer experience.

 

Easy to use Billing System

Software users desire ease of use and convenience. A SaaS software provider must provide these qualities in their products. One of the ways to do this is to give customers as many options as possible to pay for a subscription. Customers must also be provided with proof of payment. This is done so as to assure them that they are receiving an SaaS software product from a legitimate source.

 

They Get Updates to the SaaS Software

 

Any SaaS software product that is released should have a growth plan. Customers want to benefit from updates made to their software products. They want to enjoy new features in the software after they have subscribed. Some of the features are provided as free bonuses. Others have to be paid for. Regardless of how the customers are able to get the features, they are important and are beneficial to the business.

Matthew Thomas
Matthew is the Lead Author & Editor of CXperience Blog. Matthew established the CXperience blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Customer Experience.
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