Advertising may seem like the way to go to attract new customers and grow your business, but an investment in customer experience will offer better results in the long run.
This infographic by Zendesk does a great job of illustrating the importance of investing in customer experience. A study found that 55% of people are willing to recommend a business due to outstanding service, while an astonishing 82% have stopped doing business with an organization because of a poor customer experience.
This infographic is also great at illustrating how a quality customer experience helps to bring in new customers through word of mouth and is more reliable than traditional advertising.
As an additional benefit, the infographic offers a list of businesses with the best customer loyalty in their field to give you an idea of what a great customer experience looks like.