How to Create a Personalized Customer Experience

What is a Personalized Customer Experience?

A personalized customer experienced is a tailored experience that keeps your customers satisfied and allows them to feel personally connected to your product. Remember, user needs should be centrally placed before embracing certain ways of doing things. Current web design products aim at giving the users what they really want on a manner that is adorable. Here, you will find viable features to incorporate in your site that will help personalize customer experience.

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Enhance Navigation

How organized is your site? Is it the type that lets the customer wonder where to get certain services? Is your homepage too crowded with words that mean less to a potential user? Well, if the above describe your situation, then reading this should really help. Site organization is very vital. It should be easy for people to understand. Let it be clear for the visitor on where to find what products on the website. A user doesn’t like a situation where he/she has to scroll through a whole list of products to find the suitable one. Visibility is one aspect that can build or destroy traffic. Structure your site into categories for easier browsing to achieve a personalized customer experience.

Merchandize Icons on the Site

This goes in line with site organization. After arranging products and services in proper small categories, it can be good to merchandize related products for increased sales. Group them according to how the customer may prefer to be served. In the physical market, it is common for a customer to go over the limits and buy things he/she never intended to. The same thing can be achieved online. For instance, try to suggest other related services or products for the user to buy or opt for on the side of the main one. This will magically transform and personalize customer experience on your site!

Incorporate Visual Effects on Your Site

If you want to personalize customer experience then site beauty is one thing that has to be carefully handled. If you have been doing it with little or no results, then perhaps you have overdone it. Photos of products and services will not only attract customers, but also help explain themselves. Not everyone knows the names of products they are looking for. Most of users see other people with certain products and feel like buying them. It this makes sense to enhance photography on your e-commerce site. However, try not to overdo it! If you do so, there is a high chance that what customers see is not what is offered on site. You don’t want to make one step ahead and two back.

Activate Customer Service

This is another thing you may have missed out on, but can help create a personalized customer experience. A world class customer services will help shake up the competition. With numerous high quality sites offering nice products out there, the only way to stand out remains classy customer service. Make customers feel part of the website. This is possible by making the shopping process easier for them. Guiding them down the funnel faster and offering any kind of help needed. It can be better if you create a chat room or an all-day all-night phone support for users. Staff response should be improved to calmly respond to queries from users.

Take Advantage of Social Media for Marketing

The boom in social media can come as an advantage if you know how to use it wisely to create a personalized customer experience. Many people are on social media and some of them are potential users. By offering constant updates and sharing things with such a wide audience, there is a likelihood of attracting attention to the site. Another way is to use it to offer customers with needed support. The more audience you get on social media, the increased number of visitors to your site.

Embrace Search Engine Optimization

Search engines have a wide following globally. They operate by helping people find that which they word among the numerous sites online. This thus offers you with another chance to personalize customer experience on your site. They can be what is referred to us a friend who knows a friend you need. One way of optimizing your site for search engines is by improving activity. How active is your site? Keep updating information on your site to get the most number of clicks that will get the attention of the Search engines. When top ranked in search engines, then people looking for products or services you offer will be directed to your site. Isn’t that what you want?

Create a Loyal List of Customers for Email Marketing

Create sign-up pages to help come up with a list of loyal customers. Begin by letting them know what is to be enjoyed by being part of your site. This can be done through discount offers, exclusive specials and mails to customers out of your marketing channels reach. A list of subscribers can be easily transformed into customers if well managed. It also creates a base to retain and maintain contact with the market. Through the emails, you will be able to promote, offer updates and give industry content to potential customers.

Finally, website traffic is the darling of any owner. Owners dream of a huge crowd browsing through their site. The secret to achieving this lies in creating a personalized customer experience. How usable your site is will determine the number of sales you make. It is thus important to employ the mentioned strategies ranging from enhancing navigation to building a loyal list of email subscribers. This will help transform the feeling and help sail high over your estimates.

Matthew Thomas
Matthew is the Lead Author & Editor of CXperience Blog. Matthew established the CXperience blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Customer Experience.
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