Your Word Is Everything.
Shep Hyken is an author, speaker, and consultant to some of the world’s most successful companies. In this short interview clip, conducted and created by blogger and writer Skip Prichard, Shep outlines powerful strategies to increase customer and employee loyalty – strategies that were as true 3 years ago as they are today.
“They are buying into your brand promise, they experience that alignment, over and over until they own it”
This attitude of fulfilling your promises to your clients means that over time they learn to trust and depend on your firm. In my humble opinion, this is the best way to spend any available 15 minutes today. A truly fascinating video on the world of CX.