[VIDEO] The Power of Customer Journey Thinking

This great video features a talk by one of the most acknowledged leaders in the customer experience industry: Bruce Temkin, managing partner at Temkin Group, and co-founder of the Customer Experience Professionals Association (CXPA).

Often we use the customer journey just to find one or two areas that require improvements. It allows companies to better design and develop their customer experience so it satisfies the needs of the customer, instead of just catering to the company’s needs.

The Customer Experience Professionals Association provides innovative insights that guides companies in helping their customers get what they need in the best way possible.