Top CX Articles This Week

#1 CMOs, Brand & The Customer Experience Imperative

What is the connection between CMOs, brand and CX? Corrine Munchbach presents a report on the ever-tight relationship between these 3 disciplines.

#2 What Bank Customers Want – Introducing a New Series

In the wake of fast changing technology, banks are looking for creative ways to improve their services. So, what are some of the steps that banks are likely to take going forward? Jeanine Skowronski (deputy editor of BankThink) takes a comprehensive approach to this question.

#3 Crafting a B2B Customer Experience – An Expert CX Discussion

B2B CX is as important as B2C customer service. Diane Gordon (VP of Customer Care for Brainshark) shares insight on some fundamentals of B2B customer experience.

#4 14 C X Adoption Predictions for 2014

What market development trends and insights should you adopt to augment your timing and decision making on CX matters? Mike Wittenstein predicts some 14 customer experience trends in 2014.

#5 7 New Resolutions for Better CX

And here’s one I wrote – There is nothing as important as a positive customer experience in day to day running of anorganization. This article contains 7 resolutions that are crucial to bettering your CX in 2014 and beyond.


Matthew is the Lead Author & Editor of CXperience Blog. Matthew established the CXperience blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Customer Experience.