It may be surprising at first to find out just how many customer experience blogs there are out there. Considering it’s regarded as such a niche or obscure discipline by most (until its nature is fully illustrated to them), one might think that only a handful of very useful ones were out there.
Nowadays, when it comes to staying up to date on new ideas, shared, learned experience and general journalism in any topic, people turn almost immediately to blogs as their source. This is a sharp contrast from days of old, where media programs or periodicals dominated the supplemental information niche entirely. It took blogs a while to be taken seriously, but now, in the second decade of this new century, they finally get the attention they deserve.
But, you, being a busy professional, have finite time to read customer experience blogs. As a result of this, you undoubtedly would prefer to have a defined list of what’s worth paying attention to, and picking the crème of the crop from this. Well, if that’s the case, you came to the right place at the right time, because below are a few recommendations to point you in the right direction.
I do encourage you, though, to look at the blogrolls on these suggestions’ sites and extending your research, because I may have missed a good one, or you may find one that didn’t get on this lest to be more to your tastes – it’s a diverse world full of diverse people, after all.
#1 – 21st Century Business (Ted Coine)
Coine looks at the way businesses, and their interactions with customers, have to work in the new age we live in. Nobody doubts that this is a very different world from even ten years ago, and customers are a different species than they once were. Bars have been raised and lowered on various expectations of things, and new forms of demand and new ways of interacting for marketing, commerce and customer service have come into being that really changes the whole thing.
If you want a blog that helps you tackle the new mindset as it forms in the social consciousness, this is a good one to follow for just that.
#2 – The Customer Revolution (Laurence Buchanan)
Buchanan works in the CRM industry, which is one of the biggest factors of customer experience, handling marketing, purchases and a large chunk of customer service. Due to his work in this in modern times, which as we said is a different world from what it once was, he has a lot of experience and insight into how to be a customer-centric company in the new millennium.
#3 – Beyond Philosophy (Colin Shaw and Others)
Shaw has published three well-received and insightful books on customer experience, and he along with his cohorts can’t be contained by that meager amount of literature, and have burst into the blogosphere with a vengeance. Shaw’s insights into the doing, not just the saying, reinforces that while a good philosophy in customer service/experience and in humanities in general is powerful, the practicality of walking the walk counts more than talking the talk.
Want something that makes you think, but lights a fire under your bum? Look no further.
These are just a few of the customer experience blogs that’re quite useful. These may or may not be to your tastes, but if you have an open mind and a passion for customer experience excellence, then you can’t go wrong with these as part of your daily literary vitamins!