Customer Experience Mapping – short guide

Customer experience is a vast, multi-disciplinary field. With the ever-evolving,  social atmosphere of the digital consumer, it’s no surprise that customer experience mapping is gaining a lot of prominence in the business world. Customer experience is a huge field encompassing a lot of specialties, including marketing, product positioning, service management, sales, customer support and relations

Important Customer Experience Strategy Tips

Nobody’s denying that customer experience is an extensive field. It pretty much summarizes the entire interaction a customer has with a product;  from the day they first see or hear about it, to researching, shopping around and comparing it to its competitors, to the actual purchase and use of the product or service. Customer experience

Customer Experience Definition from a B2B Perspective

Many people may define it as how customers perceive their relationship with a business. Customer experience definition can be defined as the entirety of all the involvement and relationship a customer has over certain duration of time with a supplier of services and goods. It all starts when a purchaser of a product is cognizant

3 Ways of Enhancing Customer Experience in your Business

The customer is, without a doubt, the most important part of any business. Customers are the main focus for any business. That being said, it is imperative that every business owner works extra hard to improve their customer experience. This ensures that the customer is always happy and satisfied. It also ensures that there is