How to Connect with Customers

Most business owners wonder how to connect with customers. In the tough, competitive world, you need to keep your customers engaged to generate more leads, increase conversion rates, and yield higher profits. However, customers are smarter, and understand different ways how businesses try to persuade them. Thus, instead of focusing on age old marketing strategies, you need to give them what they want to stay connected.

Mobile Platforms 

Almost everyone uses a mobile phone or tablet these days. People like to stay connected all the time. In the near future, there’s no doubt that the scope of mobile computing will rapidly grow for internet marketers. Most people don’t have time to download separate platforms for desktops, laptops and mobile phones. As a result, they prefer something which is compatible with everything. People want flexibility, versatility and easy access.

Therefore, business organizations have to come up with effective website designs, excellent marketing strategies and flawless mobile platforms which run on multiple mobile devices and operating systems. It is important to understand that times are changing and internet marketing is not a new concept anymore. There are many competitors out there who have the ability and resources to provide excellent mobile platforms, and you need to do the same.

Games and Entertainment

Most customers prefer gamified web designs these days. This is one of the best ways to connect with your customers. Such web designs are fun, and therefore, they can easily keep your users engaged. A passive experience can be easily transformed into an active one by using gamified web designs.

When you implement game mechanics in your website, you provide a user with reinforcement for each action he/she takes. Moreover, with such designs, customers are engaged with you from the very beginning. This leads to higher conversion rates.

Inbound Marketing

In the next few years, inbound marketing will be crucial for all kinds of businesses. This sort of marketing helps a business draw potential clients to the website. As mentioned earlier, internet marketing is not a new concept anymore. Most of the people are familiar with the idea. Therefore, they can easily avoid internet marketing campaigns.

However, they will definitely visit your website if you give them a reason to. Moreover, inbound marketing can also increase your conversion rate substantially. You can also offer useful content to your customers and keep them interested in your website.


When it comes to how to connect with customers, branding is one of the oldest and best ideas. Due to cut-throat competition, it has become even more important in recent times. A business needs to build rapport among its existing customers. Moreover, it has to create a brand image if it wants to attract new customers.

People tend to prefer brands which are already established. In simple terms, people are more comfortable with popular brands. It is very important for a business to give a strong impression to its customers. A business should be able to establish a strong link between customers, awareness and branding.

These were some of the most effective ways to connect with your customers. When you want to know how to connect with customers, you also need focus on feedback and constant interaction to improve your communication.


Matthew is the Lead Author & Editor of CXperience Blog. Matthew established the CXperience blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Customer Experience.