Great Video: What is Customer Experience Management (CEM)?

This video explores how CEM can turn a CX disaster into a positive experience for the customer. The main benefit of CEM is the smoothness and overall cohesion it brings to CX. This kind of cohesion is important for all aspects of CX, whether you’re using CEM or not. Some of the many benefits of CEM include greater customer loyalty, increased sales performance and improved service efficiency.






Matthew is the Lead Author & Editor of CXperience Blog. Matthew established the CXperience blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Customer Experience.