Customer Experience Workshop Ideas You Should Try

A customer experience workshop offers its participants a highly beneficial and interactive environment focused on brand strategy as a key business component.

Workshops aren’t just for hobbies anymore, they are a vital tool to branch out and open your mind to new ideas and experiences in business. A customer experience workshop specifically, offers its participants a highly beneficial and interactive environment focused on brand strategy as a key business component.

These day-long workshops combine customer insight and brand representatives for a collaborative process. The result is an approach which creates a CX based on the value and uniqueness of the customer as well as the further advancement of the brand. As an asset to a business organization, a developed customer experience is invaluable.

The strength of these workshops lies in the power of the collaborative process. Creating, working and imagining offers a way of building a company’s template which can enhance the customer experience and prove fruitful for all parties.

Every workshop is led by a seasoned expert, and the rhythm and tempo of the process are carefully devised so that its participants feel both engaged and open to learning new skills. In light of this, a workshop that deals with customer experience should be seen as the important aspect of the brand image – along with its positioning, storytelling and voice.

Customer Experience Workshop Ideas You Should Try

Customer Strategy and its Implementation

This kind of workshop is ideal for those organizations which are interested in boosting the overall customer experience strategy. It is:

  •  Presents all the companies resources, what the possible trouble points are, how to evade them, or even use them to your advantage.
  • Deals with best practice solutions and devise procedures which can help a business implement them in their surroundings.
  •  Short and very effective way of introducing the workers into the most up to date ways of improving customer experience.
  • Focused on the individual, this workshop creates a team alignment in the area of customer experience.

Brand Focused Workshop

Formulating, presenting and maintaining a coherent brand is a very important aspect of the customer experience. In everyday life, it is easy to see why strong brands flourish even in times of economic uncertainty. Often, a brand is wrongly defined, and this problem resonates with the entire team. It:

  • Focuses on the brand; connects the global business strategy with more local plans, tying it together with customer experience.
  • How to deliver an intellectual as well as an emotional connection to its customers and users.
  • Targets customers and streamline the interactions with them. Determines audience and how the brand fits in their lives.

Workshops on Brand Proposition

When an organization decides that it is time to chart new waters in the business world, they might also design a new customer experience. This type of customer experience workshop provides the space for this process, and aims to develop its potential.

  • Develop the process of the new brand propositions
  • Decide on an optimization process which covers both innovation and a seamless integration into the old patterns previously used.
  • Determine how the new change will add to the strength of the brand, not damage it by risky or unplanned aspects which weren’t considered.

Role Playing Workshops

Previous customer experience workshop deal with the global aspects of any business organization and the ways it interacts with its customers. Role Playing workshops on the other hand, are great because they put their focus directly on the people who end up doing the actual work, and give them the stage to create new skills and approaches.

  • Allows trainers and workshop coaches to present their knowledge in a real world environment – face to face.
  • Share knowledge from several point of views – representing the varied consumer
  • Forms a way colleagues in many business related matters can share experiences on several platforms at the same time.

Choosing the Right Workshop for Your Business

These ideas for workshops are all fine and well, but you might wonder which one is the right fit for you. Every one of these has a lot to offer and there is no doubt that everyone can bring substantial benefits to the field of customer experience.

The key in both cases is a planning process based on the understanding of the organization’s needs and desires. With this knowledge, the most suitable customer experience workshop will present itself. After careful consideration it can offer the chance for a business to grow, first in experience, and then in size, profit, and brand strength (to name a few).

Matthew is the Lead Author & Editor of CXperience Blog. Matthew established the CXperience blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Customer Experience.