In this week’s best in Customer Experience we illuminate some of the opportunities you have with Cloud, identify some CIO skill shortages and even ask you, what do you want your customer experience program to be.
In Stan Roach’s article, he outlines just why some companies fail and others fail. Then he identifies the possibilities which have appeared to us via the Cloud and the Cloud can offer new possibilities for better Customer Experience and optimization.
In this article by MCorpConsulting, they outline the multiple definitions of a Customer Experience Program. Then, he outlines just how challenging it can be to invest in CX when there are so many options or solutions.
Abner Germanow’s article identifies a particular skills gap in CIOs and the subsequent importance of digital customer service.
4. B2B Marketing Trends of 2015: The Importance of Customer Experience, Data Quality and Attribution
Sean Callahan’s article outlines some key thoughts and strategies from some of the top B2B marketing leaders in 2105.
5. Developing a Killer Customer Experience Strategy
Finally in this article we look at just how to create the very best Customer Experience Strategy and its importance in growing your business quickly.