Okay, let’s be honest, there are two types of people in this world. Those who keeps their email inbox at zero unread emails no matter what, and those who have a good few thousand emails flooding their inbox weekly. Maybe the latter signed up for way too many email subscriptions enticing them with a ten percent discount…
Categories: Customer Experience
Are You Going Customer Centric, or Are You Ready to Go Home?
It’s time to go big or go home. In this short video interview with IBM’s Global Director, front office transformation, Kwafo Ofori-Boateng, he explains that lack of customer focus inevitably ends in customers seeking attention in alternative solutions, leaving you for your competitors. Ofori-Boateng discusses today’s rising customer-centric approach, and how companies invest more and more…
Snapchat – A New Vision of CX
There’s a new pair of glasses in town to keep you cool, and they are brought to you by beloved application Snapchat – dubbed Snap Spectacles. I know what you’re thinking, this sounds a little too familiar to Google Glasses, the infamous attempt by Google to branch out into the physical tech business. In…
The Good, The Bad, And A Glance into the Future of CX – An Interview with Leesa Wytock
What happens when companies have technological deficiencies? Why do people still think one-size-fits-all? What are the CX trends you need to pay attention to? Leesa Wytock, Director, Digital Experience at Siegel+Gale, has agreed to share some inside information with us, together with her tips to success. With a broad history in branding, marketing and communications,…
Best Customer Experience Article of July 2016
Another month has passed, and more interesting customer experience articles were written. But which ones should you read? These 8 articles touch some important aspects of the field of CX, which is still overlooked by certain companies, which are unaware of the benefits of investing in great customer experience. These articles, touching topics like the…
Funny Video: Could You have Handled the Soup Nazi CX?
If you’re a Seinfeld fan (and even if you’re not) – you gotta love to hate the Soup Nazi. His customer service is just the worst! The way he treats his customers, the way he neglects them, insults them, and berates them – it’s just all wrong. But customer service is merely one aspect of…
The Best Customer Experience Articles of June 2016
It was another great month for customer experience articles. Though we can’t share them all with you, here is our monthly top-8; featuring articles that will help you reshape the way you interact with your customers. Learn about the powerful connection between culture and experience, gain insights from recent industry surveys and research, and listen…
Pinterest Updates Customer Experience with ‘Camera Search’
Pinterest is launching a new way to allow users to buy products from their phone, from things they have seen in the real world, along with many other updates. The company founder and CEO Ben Silbermann said that, “these features are a big step in helping Pinterest become more of a shopping hub.” “Our…
5 Killer Customer Centric Moves that Boosted Sales
Peter Drucker would have a good laugh if he were alive today. “Oh Peter Drucker, yes of course we know all about him.” I can already see the comments below. Let’s simply say that he developed modern business philosophy. He coined the timeless business advice, “the aim of marketing is to know and understand the…