“Your website isn’t the center of your universe. Your Facebook page isn’t the center of your universe. Your mobile app isn’t the center of your universe. The customer is the center of your universe.” –– Bruce Ernst
Your business won’t survive without loyal customers. Providing the right experience will make the difference between a satisfied or an unhappy patron. The help of a few tools can enhance customer experience on your website or application. Take a look at the top five tools that will immediately improve customer experience:
1. Zendesk API for Mobile Apps
Live Chat software
As one of the leading customer service platforms, Zendesk offers Live Chat sessions with shoppers. The software integrates right into your ecommerce Mobile app, and provides data and insight to improve customer relations.
Customer Service Analytics
Foresee sells customer experience analytics tools. Use the Foresee methodology statistical engine to measure how users interact with your site. This will give your business the information it needs to improve customer experience.
3. BLE Beacons
Track customer behavior while they shop
BLE (Bluetooth Low Energy) tracks customers in the store. These low-cost devices (about $25) use triangulation, Bluetooth, and the IMEI of the user’s cell phone to keep track of where the customer goes, within centimeters. Let’s say the user lingers at the cosmetics counter and walks out. The retailer can then offer a discount later or a targeted ad when they login to the ecommerce site. Beacons can also communicate directly with the customer’s smartphone by sending notifications.
Interactive software guiding users through their online experience
WalkMe guidance and engagement platform helps increase self-service adoption, lowers customer service costs, drives users to high-value offerings, and reduces churn. WalkMe’s contextual guidance walks the user through their tasks and promotes new features. This increases self-service adoption and allows for a simple, burden-free customer experience.
5. Google AdWords Extensions
Insight and improved visibility on Google text ads
Google AdWords Extentions provides insights on text ads. The extension also improves the visibility of your ads so that they appear at the top of search results. AdWords Extentions can help improve the clickthrough rate (CTR) of your ads leading to an increase in customer traffic.
Investing in the right tools can give your business insight into how customers experience your brand. Improving customer experience will lead to higher satisfaction, improved retention, and an increase in conversion rates.